VISION
Designed by women for women with the intention of reinventing sophisticated & timeless pieces.


MISSION
To dress and empower “Women of the World” who come from all corners of the globe. Women who are doing it all, whether corporately, in the home or anywhere in between. For who believe in passion, style, quality and freedom.


CORE VALUES
Authentic, Empowering, Inspiring and Versatile.
The three ‘A’ of the logo symbolises the strong female silhouettes represented by the founder and the key female figures in her life, guided by the values that embody them. Women encouraging and empowering each other through their love, compassion and strength.


We are all part of Tribe, one big family, the human race.